- Nutrition & Wellness A-Z
- Amino Acids
- Antioxidants, Co-Q10, SAMe
- Athletic Formulas
- Ayurvedic Formulas
- Basic Vitamins
- Brain, Eye, Gum & Dental
- Garlic, Fibers, Digestive Enzymes
- Germanium
- Green, Fruit, Super Foods
- Herbal Formulas
- Joint Nutrition
- Lipid Fatty Acids, Lecithin
- Minerals
- Multi Vitamins
- Optimizers
- Probiotics
- Protein, Diet & Food
- Specialty Products
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Welcome to eINC Corporation website, wholesale & private label section!
As a leading provider of high quality dietary supplements and herbal extracts,
we offer many unique and innovative products,
such as Dong Quai Oil, Breath Strips (Oral Care Strips, oral breath freshener), Liquid Mints, etc.
You are invited to explore our site and get the latest information on our products.
We have successfully established good relationships with different US domestic and overseas companies.
For expanding our and your business, we sincerely expect to cooperate with all manufactures,
wholesalers / retailers, R&D institutions, medical treatment enterprises, hospitals, foreign
trade companies, and business groups in any way all over the world, so as to realize our
desirabilities of "Spreading Science & Technology, Developing Economy".
You will always get an honest and fair deal and great communication when dealing with eINC Corporation!
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Private Label Overview |
Private label is a complex industry that
involves a host of marketing concepts. Its primary focus is to
compete on a price/value basis with nationally advertised brand
name products. The product categories are opportunity for
private label low-ticket items. These products are often
purchased frequently and in mature markets where it is difficult
to convince the consumer that products differ. Today, nearly one
out of every four products purchased from a U.S. supermarket,
drug chain, or mass merchandiser is a private label product. In
some product categories the private label market share exceeds
50%.
A recent Gallup poll concluded that 92% of U.S. consumers
surveyed bought private label, with the intention of future
support. The industry's major dynamic is its complexity of
detail, as evidenced by the vast number of stock keeping units
("SKUs"). Product, package, graphic design, and size of orders
are more variable in private label than for nationally
advertised brands. Moreover, private label manufacturers will
likely be required to produce an even greater number of SKUs in
the future as more store brands come into existence and to
accommodate demand for more product variety. Another developing
industry factor is the blurring of the lines of demarcation
between the private label and branded manufacturers. Many
private label manufacturers have begun to adopt business
characteristics of their branded counterparts, including the
creation of proprietary brand identities. |
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Nutrition & Wellness
